In today’s digital landscape, businesses are constantly seeking innovative ways to engage with customers and drive sales. Instant messaging apps have become a crucial channel for brands to connect with their audience. Among these platforms, Viber stands out with its massive user base of over 1 billion unique users across 193 countries. Viber’s flagship feature, Viber for Business, has transformed the platform into a robust marketing tool. Here are five compelling reasons why Viber for Business is an excellent choice for your mobile marketing strategy:
1. Viber for business gives you good value for your money
Viber for Business is a cost-effective advertising platform that offers more profitable features than traditional SMS. With Viber, you can save money since messages are free, and you can send detailed content without character limits. The platform also features a time-to-live option, where businesses only pay for messages that reach users within a limited timeframe.
Creating a Viber Business Account is free, with no limits on messages or contacts. New and existing Business Messaging accounts can also enjoy a 3-month free conversational Viber business trial, providing an opportunity to experience the benefits of Viber for Business.
Read more: How Chatbot Can Improve Your Business During Covid-19
2. It has gained enormous popularity as a result of its massive users
Viber has become a popular messaging app globally, with over 1.17 billion unique user IDs and 260 million monthly active users. Its rapid growth and popularity in various countries have solidified its position as a key marketing channel for major brands. With users launching the app over 12 times a day and millions of chats taking place every minute, Viber offers businesses a unique opportunity to connect with their target audience through its vast user base and high engagement rates.
3. It’s Safe and Secure
Viber prioritizes the security and privacy of business conversations through end-to-end encryption, ensuring confidentiality and protection from unauthorized access. Shared data isn’t used for targeted ads or other purposes. Messages are transmitted as encrypted code, and Viber’s servers don’t store delivered messages. If a customer’s phone is offline, messages may be temporarily stored on Viber’s servers for secure delivery. Viber’s robust security measures safeguard business conversations, maintaining trust and confidentiality.
4. Viber for business offers an option for SMS
Viber’s fallback to SMS feature ensures that customers receive important messages even if they don’t have the Viber app or internet access. If delivery to the Viber app fails, messages are automatically sent via SMS, guaranteeing delivery of critical notifications like one-time passwords and financial transactions. This feature provides an added layer of reliability, enabling seamless communication with your audience.
5. Viber for Business offers Integration Messaging Options
Viber for Business offers two tailored integration options: Business Messaging and Chatbot. Business Messaging enables companies to initiate conversations and foster deeper connections with clients and prospects through text, files, and images. A customized user keyboard is used by the Chatbot feature to broaden its audience, cultivate connections, and turn leads into paying customers.
Viber can increase customer engagement and loyalty, boost sales and conversions, and broaden the reach and visibility of your brand when you incorporate it into your marketing strategy. A powerful mobile marketing tool for reaching both present and potential clients is Viber for Business.
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