How to submit your website to Bing Webmaster Tools for verification

As long as you follow the correct procedure, submitting your website to Bing is as easy as submitting it to the Google Search Console. In this article, I am going to explain to you how to submit your site to Bing Webmaster Tool. 

To begin, you will need to create a Bing Webmaster Tools account, where you can then add sites. As was the case with Google Search Console, you must provide proof that you own the site (or appropriate sections of the site) to add it to your Webmaster Tools account. You can either create a property that includes all the domain or a property that is limited to a single branch.

There are two methods you can use to add a site

1. You can import sites from Google Search Console

If you have a verified Google Search Console account, you can import the settings like user details and the property directly into Bing. Bing Webmaster Tools requires permission to access information from your Google Search Console account to import your sites. With this access, Bing Webmaster Tools will show you a list of the sites in your Google Search Console account. This list will include the Sitemaps and their roles in each site. When this happens, you can select the sites you want to add to Bing Webmaster Tools and click Import. Upon successful completion, the selected sites will be added and automatically verified in Bing Webmaster Tools.

2. You can add your site manually

You can also add sites by typing the URL in the input box and clicking add.

If you’re an existing user, add a site from the top left navigation panel and follow the same steps.

Once your site is added, it takes Microsoft’s systems about 48 hours to generate analytics and data. You can remove an added site from the left navigation through more options.

Bing Webmaster Tools will check your Search Console account periodically to see if the same person still owns the site. During this validation, any new sitemap found on your Search Console account will also be automatically imported to your Bing Webmaster Tools account. You can see a list of Search Console accounts that are connected to your Bing Webmaster Tools account under the Profile section. Furthermore, You can stop Bing Webmaster Tools from accessing your Search Console account by choosing the Disconnect option in the Profile section.

Bing Webmaster Tools allows a maximum of 100 websites to be imported in one go. To import more, repeat the steps mentioned above. Bing Webmaster Tools limit of 1000 sites addition is still in effect.

Read more: How to submit your site to Google Search Console for verification

How to Verify ownership of your website in Bing Webmaster Tools 

To finish the addition of a new site to your account, you will need to verify that you own the site by providing proof of ownership. There are four different methods of ownership verification. Follow the on-screen instructions to choose the best option for your site:

1. Via DNS auto verification

Bing Webmaster Tools supports the Domain Connect standard, which allows it to automatically detect the DNS provider and take over the task of inserting the CNAME. You just need to log in to your DNS account and CNAME will be added to the DNS account automatically. Domain Connects needs to be adopted by DNS providers, so this verification option will only be available for DNS providers who have adopted Domain Connect and partnered with Bing. Once you sign in to the DNS provider’s website, your website will be verified in Bing Webmaster Tools within a few seconds. In some cases, it may take longer for the DNS provider to send the site ownership signal to the Bing Webmaster Tools service.

2. Via XML File validation

You can download the BingSiteAuth.xml and save it on your computer, which will contain your custom ownership verification code, and then upload it to the root directory of your registered site.

3. Via adding HTML Meta tag to your site homepage

Another way to verify ownership of your website is by copying your custom ownership verification code to your site’s default homepage. 

The first thing you need to do is copy the ⁣tag verification code that is shown and then open your website’s default page in your web development environment’s editor and paste the code at the end of the⁣ <head> section.  Make sure the section is followed by a tag. 

Finally, upload the new default page file containing the new <meta /> tag to your site.

4. By adding CNAME record to DNS

This option requires access to your domain hosting account. When you access your domain account, you can change the CNAME record and put in the verification code that Bing Webmaster Tools has provided for you. When you’re done, go back to the Bing Webmaster site and click “Verify.” Bing will be able to see that information and verify your ownership of the site.

It is worth noting that Yahoo uses the same indexing tool as Bing, in the sense that once you’ve submitted your website to Bing, you’ve also submitted it to Yahoo. After completing this process, you will be ready to move forward.


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